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Picture of Summary: Customer Centric Selling

Summary: Customer Centric Selling

BusinessNews Publishing
Publication date 16/09/2016
EAN: 9782511044292
Availability Available from publisher
9.99 €
The must-read summary of Michael Bosworth and John Holland's book: "Customer Centric Selling: The Message Driven Sales Process".This complete summary of the ideas from Michael Bosworth and John Holland's book "Customer Centric Selling" shows how mark... See full description
Detailed information
Attribute nameAttribute value
Common books attribute
PublisherBUSI BOOK SUM
Page Count42
Languageen
AuthorBusinessNews Publishing
FormatPaperback / softback
Product typeBook
Publication date16/09/2016
Weight53 g
Dimensions (thickness x width x height)0.30 x 12.00 x 18.00 cm
Summary
Review and Analysis of Bosworth and Holland's Book
The must-read summary of Michael Bosworth and John Holland's book: "Customer Centric Selling: The Message Driven Sales Process".This complete summary of the ideas from Michael Bosworth and John Holland's book "Customer Centric Selling" shows how marketers and salespeople should work together to achieve more. Customer centric selling is a system where salespeople and marketers come together and use sales-ready messages to help customers visualise a product and how it can satisfy their needs. The authors share the 8 critical aspects that you will need to master in order to communicate these messages to your customers.Added-value of this summary: • Save time• Understand key concepts • Increase your business knowledge To learn more, read "Customer Centric Selling" and find out how you can create sales-ready messages that will dramatically increase your sales figures.