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Picture of Summary: Positioning: The Battle for Your Mind

Summary: Positioning: The Battle for Your Mind

BusinessNews Publishing
Publication date 14/09/2016
EAN: 9782511043851
Availability Available from publisher
9.99 €
The must-read summary of Al Ries and Jack Trout's book "Positioning: The Battle for Your Mind".This complete summary of the ideas from Al Ries and Jack Trout's book "Positioning: The Battle for Your Mind" shows how effective product positioning has a... See full description
Detailed information
Attribute nameAttribute value
Common books attribute
PublisherBUSI BOOK SUM
Page Count40
Languageen
AuthorBusinessNews Publishing
FormatPaperback / softback
Product typeBook
Publication date14/09/2016
Weight51 g
Dimensions (thickness x width x height)0.30 x 12.00 x 18.00 cm
Summary
Review and Analysis of Ries and Trout's Book
The must-read summary of Al Ries and Jack Trout's book "Positioning: The Battle for Your Mind".This complete summary of the ideas from Al Ries and Jack Trout's book "Positioning: The Battle for Your Mind" shows how effective product positioning has an impact on the perceptions of the target market. The authors show how all of the elements of product positioning work together to create a unique market position, which is the key to better sales and becoming top-of-mind. By following their advice, you can learn how to narrow your market and start providing for specific customers.Added- value of this summary:• Save time • Understand the elements of product positioning• Increase product awarenessTo learn more, read "Positioning: The Battle for Your Mind" to find your unique market position and get your product noticed.