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Picture of Influence Marketing for CEO's

Influence Marketing for CEO's

Bouillet Stéphane
Publication date 06/11/2020
EAN: 9782322238446
Availability Available from publisher
19.99 €
This book will reveal why influence marketing is THE type of media that has been growing the most in the last 5 years as well as how to measure the impact of your campaigns on consumers.You will be able to know if your teams and agencies are really r... See full description
Detailed information
Attribute nameAttribute value
Common books attribute
PublisherBOOKS ON DEMAND
Page Count172
Languageen
AuthorBouillet Stéphane
FormatPaperback / softback
Product typeBook
Publication date06/11/2020
Weight258 g
Dimensions (thickness x width x height)1.00 x 14.80 x 21.00 cm
Summary
This book will reveal why influence marketing is THE type of media that has been growing the most in the last 5 years as well as how to measure the impact of your campaigns on consumers.You will be able to know if your teams and agencies are really reaching your growth targets. You will also be able to find a common language with your influence manager to respond to your challenges/targets as a CEO, managing director or marketing director.Perhaps you are not a CEO, but you work in the influence marketing team? This book is also for you: it will help you to improve how you measure influence and highlight your achievements and expertise, to your CEO.In short, this is a book for everyone who wants to incorporate influence marketing into their strategy and measure the true business impacts.